GOONJ.ORG provides clothes and other basic amenities to millions in the far-flung villages by turning urban wastage into a resource for rural India. It is an unique resource mobilization initiative providing clothes and other basic amenities to millions in the far-flung villages by turning one’s wastage into a resource for another.

Initiated in 1998 with just 67 clothes, they now send out 80 to 100 tonnes of material every month in 21 states of India. A force of over 300 volunteers, GOONJ is implementing its various initiatives through over 150 grassroot organisations, panchayats, Ashoka fellows and social activists in parts of 20 states of the country. GOONJ has recently been awarded the ‘Indian NGO of the year’ award for its governance and practices.